The Business Plan was arrived at after an extensive consultation. Dorchester BID Directors and staff held over 100 face to face meetings with individual businesses. Via an interactive process the DBID website allowed business owners in the BID area not only to suggest projects but also to vote for their favourite projects every month a facility pioneered by and unique to the Dorchester BID. A series of meetings were held including a general public meeting to discuss possible projects followed by three themed public meetings and these were open to all businesses in the BID area and to the general public.
The picture below is a snapshot of the online voting process during the consultation period.
DBID’s unique online project voting system
Businesses will benefit directly from:
- Reduced business costs
- Improved marketing opportunities
- Increased visitor and shopper footfall
- Longer, more relaxed customer visits
- BID organised courses
- Maintaining Dorchester’s retail position
- Heavily subsidised advertising and workshops
- Projects addressing issues of concern
- A reduction in recruitment costs
- A great deal for small businesses
- Support and encouragement for new businesses
- A voice!
A promising future for Dorchester
Some of the projects
Dorchester was the first BID town in Dorset and its success has been noted by neighbouring towns so it was important to build upon the success of the first 5 year BID.
Just a few of the activities the Dorchester BID will be undertaking between 2013 and 2018.
Business Support: projects involving training, promotional campaigns, training, parking.
Safe, Secure and Enhance: projects involving security of premises, street furniture, music and entertainment.
Town Promotion and Marketing: projects involving Town Ambassadors, summer competitions, marketing the town.
Clean and Green: projects involving Keeper of the Walks, floral attractiveness, visual presentations.