How it works: Participating shops and businesses in town will display a blue parking sign (see fig.1) to show shoppers they are supporting the scheme. These will available by the end of October.
Figure
1.
The blue ‘P’ sign indicates that the car park voucher (fig.2 ) on the second part of the car park ticket can be used in their shop against a minimum purchase of goods (min. purchase £10.00). This means that to get “up to 2 hours FREE parking” the shopper will be on the lookout for the window stickers. Someone who may have otherwise just walked by now becomes a potential customer for that business! For shops with a lower average ticket value (AVT) this means that they could now sell a bit more to the customer to get them over the £10 minimum spend to qualify for the ‘£1 off’ discount.Some stores with a higher AVT some have already said that they will offer a more generous discount to holders of the parking voucher – In some cases even 5-10% off! This is left entirely up to the individual shop or business to decide what they want to offer but the minimum is a £1 discount.
We report last month on the free parking in Dorchester scheme. From the 1st of November the new scheme will be in place and we
Parking Voucher Scheme – For WDDC Pay & Display car parks in Dorchester – Pilot Nov/Dec
2010 is now upon us and it means Free Parking*
Parking Voucher Scheme – For WDDC Pay & Display car parks in Dorchester – Pilot Nov/Dec
How it works: Participating shops and businesses in town will display a blue parking sign (see fig.1) to show shoppers they are supporting the scheme. These will available by the end of October.
Figure 1.
The blue ‘P’ sign indicates that the car park voucher (fig.2 ) on the second part of the car park ticket can be used in their shop against a minimum purchase of goods (min. purchase £10.00). This means that to get “up to 2 hours FREE parking” the shopper will be on the lookout for the window stickers. Someone who may have otherwise just walked by now becomes a potential customer for that business! For shops with a lower average ticket value (AVT) this means that they could now sell a bit more to the customer to get them over the £10 minimum spend to qualify for the ‘£1 off’ discount.
Some stores with a higher AVT some have already said that they will offer a more generous discount to holders of the parking voucher – In some cases even 5-10% off! This is left entirely up to the individual shop or business to decide what they want to offer but the minimum is a £1 discount.
THIS SCHEME HAS NOW ENDED.
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Last month we talked about the new free parking scheme. From the 1st of November the new scheme will be in place. We thought it might be useful to give you some additional details.
Keep an eye out for the ‘P’ sign
Free parking in Dorchester Sign
Participating shops and businesses in town will display a blue parking sign to show shoppers they are supporting the scheme.
The blue ‘P’ sign indicates that the car park voucher on the second part of the car park ticket can be used in their shop against a minimum purchase of goods (min. purchase £10.00).
This means that to get “up to 2 hours FREE parking” shoppers need to be on the lookout for the sign on the left.
This is left entirely up to the individual shop or business to decide what they want to offer but the minimum is a £1 discount.
£1 off shopping in Dorchester
Phil Gordon, project director of the Dorchester BID and the man behind the campaign said:
“I am really excited about this idea”
“This is a way where any time of the day you are guaranteed to get £1 off, which is up to two hours parking free, just by buying items in participating stores.
“I’m sure this will give business in Dorchester a well-needed boost in the current climate and this initiative was fully supported by the Chamber of Commerce.”
He added: “I’m optimistic having had preliminary discussions with Dorset County Council that they are keen to join in the same scheme and I just really hope that they can follow suit sooner rather than later.”
This is a 2 month trial. We are really interested in your feedback. Let you know what you think or how it is going.
The free parking in town is a great way to make a start on your Christmas shopping.
Phil Gordon, project director of the Dorchester BID and the man behind the campaign said:
