Serenity Nails & Beauty Wins Dorchester’s Autumn Season Award!

Dorchester Town Council and the Dorchester Business Improvement District (BID) are delighted to announce the winner of the very first Shopfront of the Season Awards – Autumn Charm Edition.

We’re thrilled to reveal that Serenity Nails & Beauty, located on High West Street, has been crowned the overall winner – taking home a £500 cash prize and earning a place as a guest judge for the upcoming Winter edition of the awards.

Celebrating Autumn Charm on High West Street

Serenity Nails & Beauty impressed both the judges and the public with a warm, inviting autumn-themed window display that perfectly captured the season.

Their frontage was praised for being:

• Beautifully decorated and full of autumn charm
• Bright and welcoming
• Well maintained, complementing the surrounding street scene
• Accessible, with level access for all visitors

The judging panel – Cllr Les Fry, Chair of the Town Centre Action Group, and Nick Rawlings, Director of Dorchester BID – commented:

“Serenity have created a beautiful autumnal window display and the whole frontage is bright and welcoming. The building is well maintained, has level access and the shop sits well in the street scene.”

A Fantastic Response From the Public

This new award clearly captured the imagination of Dorchester residents, with an impressive:

• 313 nominations
• 43 town centre businesses put forward
• Five top-nominated finalists visited by the judges

The judges were “thrilled with the number of nominations” and expressed pride in the creativity and community spirit shown by town centre businesses.

Serenity Nails & Beauty received particularly glowing public praise, with many voters noting:

• Their immaculate seasonal decorations
• Friendly, welcoming staff
• A heartfelt commitment to brightening the high street
• Displays that bring joy throughout Christmas, Easter, Halloween, Summer and more

A Winning Reaction from Serenity

Owner Sharon Page shared her excitement:

I’m absolutely thrilled to have won – it’s such a lovely surprise! I was already so pleased just to be one of the five finalists, but to actually win is overwhelming.”

Sharon also thanked her loyal clients and highlighted the passion behind the displays:

“We’ve been creating seasonal window displays for almost 21 years now, and it’s something we really love doing. It’s all about bringing a bit of colour and joy to our clients, our staff, and everyone in Dorchester who passes by.”

She also revealed that work has already begun on the Christmas window, promising another stunning design for the festive season.

Celebrating Dorchester’s Creative & Welcoming High Street

The Shopfront of the Season Awards shine a light on the amazing efforts of Dorchester’s independent businesses – from creative displays to warm welcomes and community pride.

Congratulations again to Serenity Nails & Beauty, and well done to all the businesses nominated. Dorchester’s town centre is brighter because of you.

The four finalists:

• Creative Image Studio UK – Antelope Walk
• Forever Ink Tattoo Studio – Nappers Court
• Teasel & Skylark – Trinity Street
• The Fridge – Tudor Arcade

FAQs: Dorchester Shopfront of the Season Awards

• Q: What are the Shopfront of the Season Awards?
  A new initiative celebrating Dorchester town centre businesses that create outstanding seasonal window displays and attractive shopfronts
• Q: Who organises the awards?
  The awards are run jointly by Dorchester Town Council and the Dorchester Business Improvement District (BID)
• Q: How are finalists chosen?
  The public submit nominations, and the businesses with the most nominations become finalists. Judges then visit each location before choosing a winner.
• Q: How many nominations were submitted in Autumn 2025?
  A total of 313 nominations were received for 43 different businesses.
• Q: What does the winner receive?
  A £500 cash prize and the opportunity to serve as a guest judge for the next seasonal award.
• What shop won the Dorchester Autumn Shopfront Award in 2025?
  Serenity Nails & Beauty on High West Street won the inaugural award.
• Q: When will the Winter edition be judged?
  Judging takes place in the run-up to Christmas, with the winner announced before the end of the year.
• How do you nominate a business for Dorchester Shopfront Awards?
  Nominations are submitted online during each seasonal competition, promoted by Dorchester Town Council and Dorchester BID.
• Why are shopfront awards important for town centres?
  They encourage creativity, boost footfall, support independent businesses and help keep high streets vibrant.
• Can any Dorchester business take part?
  Yes — all Dorchester town centre businesses with public-facing shopfronts are eligible.

Nominations for the Winter Shopfront of the Season Awards are now open! Serenity Nails & Beauty will be a guest judge.
Nomination closes on 15 December 2025 – add your entry here.

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