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Christmas Cheer Comes to Dorchester

Friday, November 30th, 2012

Dorchester will be transformed into a glowing winter wonderland this festive season, as over 100 trees decorated with lights will welcome visitors and shoppers to the town.

With Christmas just a month away, the town faced a problem. As you may know, the Town Council had once again kindly promised to deliver Christmas trees free to the town’s businesses for the festive period, but the lights that had been used to decorate them in previous years were now no longer fit for purpose.

At over £75 per tree, the cost of lights was a bit too steep for many businesses in this difficult economic climate. The prospect of having no lights was a troubling one indeed – who can forget the dark days of 2001 when Dorchester’s Christmas illuminations were voted the worst in the country?

Fortunately, a solution was found thanks to a collaborative effort from the Council, the BID and Trinity Street Trees. We negotiated an agreement to put together a subsidised package deal, greatly bringing down the costs to businesses for trees and lights. This meant that uptake was significantly higher than in previous years, with more than 100 trees going up this year.

All this means that when the Christmas Cracker comes around next week, the town will be bursting with colour and festive charm. Don’t forget Andy Abraham will be here doing the big light switch-on at 6.30pm on Cracker Night – we can’t wait!


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